Focus groups are organized discussions that have proven effective at learning about people’s perceptions, opinions, beliefs and attitudes about a project, service, message or idea. They are particularly productive in finding out ‘why’ a project is successful or what strategies are the most promising. They are useful in both evaluations and planning.
Rainbow Research staff have led hundreds of focus group discussions and trained others in how to do them as well. Rainbow Research trained individuals in Steele County, Minnesota, to lead a series of focus groups involving mainstream and immigrant communities to better understand disparities in health, income and education. Focus groups were held in Somali and Spanish, as well as English, reflecting the County’s increasing diversity.